The South African Union of Orthodox Synagogues (UOS) has won its legal battle against an advert by the evangelical missionary group Jews for Jesus over offensive adverts claiming that ’10 out of 10 Jewish Doctors Recommend Jesus’. Last week the Advertising Standards Authority ruled that the advert was offensive to Jews and should be removed.
The ad is of course ridiculous. 100% of Jewish doctors do not endorse Jesus. It actually refers to a book that Jews for Jesus is promoting called ‘Jewish Doctors Meet the Great Physician’ which has testimony from ten Jewish doctors on why they chose Jesus. And thus I think it should have been struck down on the grounds of false advertising alone.
This affair, however, raises interesting questions about the extent of freedom of speech and religion in South Africa. Michael Sischy, the director of Jews for Jesus in South Africa and a medical doctor, defending the advert said that ‘We feel they are light hearted hyperbole aimed at stimulating the kind of dialogue and debate you want to stimulate in an open and democratic society’.
Should an open and democratic society extend to allowing religious groups like Jews for Jesus to proselytise? Furthermore is it in the Jewish community’s best interests to try and ban them?
I personally find Jews for Jesus an abhorrent organisation. Their very name screams of dishonesty. They are not Jewish. They pray at a church not a synagogue. They repeatedly use Jewish symbols and themes to try and lure Jews to Christianity. Just seeing their posters enrages me.
But this is not enough to justify denying them a voice. Rather than censoring them, we should be exposing their deceitful and anti-Jewish behaviour. Moreover, in both our words and our actions we need to continually show the broader South African community that 10 out of 10 real Jews choose Judaism. (Jews for Judaism is an excellent organisation that does just that.)
Update @ 15-10-2007
From the Sunday Independent
UOS executive director Darren Sevitz welcomed the ruling on Friday saying that while the union was in no way opposed to Christians or Christianity, it did take issue with a campaign that unapologetically targeted Jews for conversion. "Outside our office there is a huge billboard saying Jesus Christ is lord and saviour of the universe. I don’t care about it because it’s not targeting me. I don’t have a problem with Pick ‘n Pay advertising a pork chop because they are not targeting me,” Sevitz said. “But for instance, if SAB were to advertise beer with a picture of a Muslim drinking beer they would have crossed the line. That’s where we are coming from. |
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